Facet, Ltd.

We met Maida Lynn in 2015, when she was an aspiring documentary film funder seeking to brand and showcase her endeavors. Her work through Genuine Article Pictures resulted in 22 films over six years, and a realization that her role, more than just funder, involved “simultaneously wearing multiple hats and adapting to the demands of the moment and context.” Maida called on us again, originally to help with a website refresh, but the process led to a new name and brand that facilitates expanding and exploring her interests.

Facet reflects an evolution, but also a through line: Maida’s “passion for, and commitment to, immersive works of cinematic non-fiction that expand the heart and mind, inspire wonder and awe, and generate more questions than answers.”