Sundance Mountain Resort
Art, Nature, and Community
In contrast to the blank slate of a new brand, the evolution of an existing brand requires as much (or more) creativity, purpose, and nuance—especially for one as storied and multi-faceted as Sundance.
Sundance Mountain Resort is the physical embodiment of art, nature, and community underlying all of its founder’s endeavors. Working with the long-standing team at the resort and new ownership, we helped interpret and deploy the brand throughout the visitor experience. Our ongoing engagement addresses the balance between growing the resort and staying true to the vision of stewarding the land.
The Sundance Mountain Resort Field Guide welcomes and orients lodging guests. In addition to highlighting features and amenities, the pocket booklet celebrates the resort’s commitment to the natural world and encourages guests to connect with the land.
The resort arrival experience is facilitated through an environment created to share the resort’s ethos and offerings. The space at the resort entrance offers both shelter and information.
